About Us

At Logically we are on a mission to improve the way we consume and interact with the news. In recent years we have witnessed a breakdown in civic discourse, and polarisation of our media and our politics. The effect of misinformation – the spread of which has only been exacerbated by social media – has furthered the decline in effective and constructive discourse in society.

We believe that, although complex and far-reaching, these problems are not insurmountable. Using advanced AI technologies Logically builds tools that aim to improve the quality of the journalism we read and platforms that contextualise the heaps of information available to us so that we are better informed about the topics that matter to us.

Visit our product page to see how Logically can help you make better sense of the world.

Our Values

Be rigorous

We are committed to accuracy and rigour when collecting and sharing information.

We empathise with the constraints and challenges that users face in interacting with the news ecosystem, and believe that it is the responsibility of businesses, institutions and individuals to address these challenges.

Make decisions without fear or favour

We are politically-conscious, but non-partisan.

We believe in the necessity of a fair and independent media.

Be Sceptical

We understand that the internet has ushered in an era of democratised access to information- creating an environment where we are less equipped than ever to determine what's accurate. It is because of this that:

We are meticulously sceptical - questioning everything, with an open mind.

We are only strong believers when there is strong reasoning.

Use machines to aid human beings, not replace them

We seek to develop extended rather than artificial intelligence.

We believe in the democratisation of AI and the absolute imperative of its responsible use by stakeholders.

Although no man is better than a machine for some tasks in the words of Paul Tudor Jones, “no machine is better than a man with a machine.”

Be inclusive

We welcome all other efforts in this arena and seek to collaborate wherever possible.

We affirm both the positive social applications of data, and people’s agency in managing it.

Our Mission

To improve civic discourse

Improve civic discourse and facilitate critical thinking by:

providing insight into and analysis of the news.

guiding people away from echo chambers and filter bubbles, and exposing them to different beliefs, ideas and perspectives.

placing credibility and context at the heart of digital news approaches.

Foster web literacy by providing future generations with an awareness of:

Ownership of and right to control their data.

The economics of content online.

How to access rigorous, trustworthy information.

Provide individuals and professionals with the tools to face the challenges of the misinformation ecosystem by:

Detecting various degrees of misinformation.

Classifying these instances.

Recording them so as to create a long-term picture of their evolution.

Monitoring the forces that shape news coverage, and educate people about these dynamics.

Recognise the constantly-evolving nature of the misinformation ecosystem, and adapt to the challenges this poses.


The seeds of Logically were sown in 2016 when our founder and CEO – studying at MIT – observed the breakdown in discourse between friends as they tried to discuss the US presidential elections. It reminded him of his own experiences of conversation in the UK during the Brexit referendum. He was struck by the hyper-partisan, aggressive nature of these discussions in which neither side seemed prepared to cede anything to their opponents.

Logically was born as a response to these problems. The first employee joined in July 2017 and has subsequently grown to around 70 members of staff across the UK and India.

The first Logically App was launched in April 2019 in India in time for the general election and integrated contextualised newsfeeds and a bespoke fact-checking service. Thousands of requests were made to our fact-checking team through the app during the election. This Summer Logically will be releasing its UK app offering a whole host of new features. Visit our product page to find out more.

Visit our product page to find out more.


Logically’s fact-checking team is at hand to help users verify claims that they find online. At a time when misinformation is an increasing problem in India and around the world, Logically’s fact-checkers have been trained to international standards to research the facts behind the headlines and ensure that our users are able to stay safe from misinformation.

Developers, designers, data scientists and annotators constitute Logically’s Tech team. In order to train Logically’s algorithms, our specialist journalists have annotated over 20 million sentences of news content. While developers optimise and consolidate Logically’s back-end, our designers shape its front-end. Our data scientists are developing statistical verification pipelines and honing our misinformation detection and classification models.

Our Product team intersects between the business and technology and acts as the voice of the user. Defining the vision and guiding the commercial success of our products it leads the cross-functional team that is responsible for building and improving them.

Logically’s Editorial team analyses and communicates our algorithms’ most salient findings. Relying on Logically’s native data, we produce written, video, and audio content that contextualises and connects the news. We aim to provide statistically-grounded insights into misinformation. Editorial also oversees any high-sensitivity data judgements.

Logically’s Outreach, Business Development, Social Media and Marketing teams represent our front-facing, collaborative interests. Together they explore and nurture partnerships with the public and private sectors, secure grants and fundings for Logically, and ensure Logically’s online presence is diverse, responsive, and engaging on all channels.