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'Femtech': building barriers or breaking them?

'Femtech': building barriers or breaking them?

Today is the 10th anniversary of Ada Lovelace Day – a day that commemorates the woman who is considered to be the world’s first computer programmer.

The label ‘femtech’ has seen a rise in use over the past few years, and some suggest it could be a £40bn industry by 2025. Yet, not everyone agrees with the use of the term ‘femtech’.

Suw Charman-Anderson is the founder of Ada Lovelace Day, and has recently stated that she fears the phrase could become contradictory:

"It only becomes a problem if it becomes something that only female VCs [venture capitalists] invest in, that only female entrepreneurs work on, that only women buy."

Chief Executive of Elvie – a company that has produced a vaginal device that trains the pelvic-floor –  Tania Boler believes that the term opens up more opportunities:

"And obviously, we're mostly pitching to male investors. And it's a women's health issue that nobody talks about. So everybody said, this is going to be impossible - you'll never get celebrities to talk about this. You'll never get it into retail."

However, Boler’s silent wearable breast-milk pump made it into the 2019 Oscars’ goodie bag, and her pelvic-floor trainer is available in many department stores.

Do you think the word ‘femtech’ is breaking or building barriers?

Head over to our Twitter, and join the debate!

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